TODAY’S MARKET

Constant changes in media consumption and consumer habits are placing high demands on marketing and advertising companies and the value chain they build on. For advertisers to create and define a brand’s world, achieve the brand perception they want to create, and maintain their target audiences, they need to deliver their messages to consumers in a targeted and effective way, in terms of both time and space. For a truly successful brand, in addition to traditional media-based advertising, achieving a comprehensive customer experience is now essential. These expectations pose a major challenge to suppliers and partners in related fields, who now have to respond not only to these heightened expectations, but also to needs for cost-consciousness, speed, and complexity of customer service. As a result, only agencies that offer comprehensive solutions based on long-term experience and expertise, modern technology, and professional know-how can stably develop their businesses.

The global financial crisis of 2007-2008 put a strong barrier in the way of companies who create marketing solutions and drastically constricted the market. Only premium brands were able to increase or at least maintain stable sales during that crisis, so the only agencies that maintained their positions were the ones who served these premium brands by offering uncompromising quality. The crisis also created a critical cost-consciousness that could only be met by companies with the in-house design expertise and construction capabilities to meet customer needs.

ENDORIENCE

The economic crisis following the COVID-19 pandemic requires a completely new approach and strategy from marketing agencies. Because the combined effects of the pandemic and the crisis have different impacts on consumer decision-making at different times, the focus and timing of POS advertising need to be adjusted accordingly. As trends change, supplier responsiveness, proactive customer support, and innovative solutions – which a marketing agency can only provide if it stands out from the pack in terms of knowledge and experience – become paramount. Partners need a complex consultancy approach in which the partner and the agency can actively participate, starting from the first design steps all the way to the campaign’s physical implementation.

ENDORIENCE is a complex consultancy that creates and delivers optimal customer experiences. This type of consultancy has its origins in the POS field, but has now significantly grown in terms of awareness and scope, making it innovative in the international business world. ENDORIENCE has a successful POS track record of 13 years, and importantly, it has been at the premium end of the POS spectrum, driven by growing and expanding customer needs. ENDORIENCE builds strategy, creates designs, then manages production and implementation. In other words, it takes sole responsibility for the entire project. This complex, turnkey service provides partners considerable time and cost savings and ensures a high-quality end result.