STRATEGIC EXPERIENCE REVIEW

The POS design process is always:

• focused on true feasibility in practice,
• tailored to the partner’s business profile and size,
• perfectly suited to the partner’s target customer group,
• directly supportive of the achievement of the partner’s business objectives, and
• cost- and time-effective in its implementation.

During the Strategic Experience Review, ENDORIENCE will assess these points, and based on the results, it will propose areas for improvement and optimisation. The Review draws the partner’s attention to the differences between the existing POS environment and the optimal environment defined from the review process above. Based on any discrepancies, it draws up an improvement plan for the partner to ensure the feasibility of the expected environment defined based on the partner’s objectives.

 
EXECUTION AND BUDGET REVIEW

In the current market context, the design of the POS environment is carried out by marketing agencies, which are mostly subdivisions of general media agencies or, less frequently, smaller companies specialising in this field. The main shortcoming of this area is that the agencies focusing on design do not have relevant construction experience. Consequently, the implementation of the resulting design concepts is either infeasible or the implementation significantly compromises the conceptual design, thereby undermining specialised plans for the partner’s target group. The full coordination of the triple function of the design-manufacture-installation process is a specialised area of expertise, and few professionals have the necessary experience and expertise in this field. During the Execution and Budget Review, ENDORIENCE carries out either a revision of an existing design or the creation of a brand-new one, with the clear aim of putting the partner’s objectives into practice, ready for deployment on real sites. The Review will identify the

• critical existing and potential “failure points” between design and implementation
• the qualitative and quantitative implementation parameters actually required to achieve the partner’s objectives
• cost-reduction proposals that can be identified for existing designs, taking into account the partner’s objectives

In other words, the Execution and Budget Review defines a cost-effective, practicable plan for the partner’s customer experience.

 
HARDWARE-SOFTWARE SOLUTION PLAN

A true POS experience is clearly a complex package: the creation and implementation of the design, the planning of the equipment, and a POS location equipped with the right technology. Currently, however, these critical elements are only coordinated independently at certain points. The main reason for this is that few highly qualified professionals can create complex designs for both hardware and software solutions, i.e., who treat their conceptualisation, design, and implementation as a whole rather than as separate components. However, from the customer’s point of view, there is only one end result to ensure the right customer experience: visuals, which hardware and software provide together. The Hardware-Software Solution Plan defines the elements that are not only necessary for safe operation, but also have a clear impact on the partner’s target audience. They create satisfaction and motivate future purchases. Practical, manageable, and ergonomic design, as well as cost-effectiveness, are important considerations in the design of the software environment and the associated hardware solutions.

 
COMPLEX EXPERIENCE MANAGEMENT

According to the modern business approach regarding speciality areas, decision-makers look for a specialist in that field, and the specialist provides the entire workflow for their partner. The POS experience is a complex field that requires the cooperation of specialists from a wide variety of professions to achieve a real, economically efficient end result. Complex Experience Management provides the partner with complete supervision and management of the process, from design to construction to installation, throughout every project phase. ENDORIENCE provides this service by ensuring:

• premium design and construction standards,
• cost-effectiveness (in terms of specific budgetary control and time efficiency),
• practical solutions, and
• a target group in line with the partner’s goals.

During the process, the partner is kept informed of the project’s progress while being involved in the work at the necessary points; thus, they are properly up-to-date and prepared to make any important decisions. Complex Experience Management provides the partner with a clear definition of responsibilities; ENDORIENCE experts conduct the entire project, thus eliminating possible conflicts and errors among different contractors and subcontractors.